TOOLPORT US, INC. Privacy Policy

We, TOOLPORT US, INC. (“Toolport”, “our”, “us” or “we”), are pleased that you are visiting our website https://www.gardenuniverse.com/ (our “Website”). The security and protection of your personal data whilst using our website is very important to us. This privacy policy explains the type of data we may collect from you or that you may provide when you visit the Website and our practices for collecting, using, maintaining, protecting, and disclosing that data. This privacy policy is applicable to the online offering of TOOLPORT US Inc. and does not apply to any products, services, websites, mobile applications, or content (including advertising) offered by third parties or that may be linked to or from the Website.

1. General information

What data do we collect?

This privacy policy fulfils the statutory requirements for transparency in the processing of personal data. Personal data refers to information relating to an identified or identifiable natural person. This includes such information such as your name, your age, your address, your telephone number, your date of birth, your email address, your billing and payment information, your IP address or user behaviour when visiting a website. Information in which we are unable to find any reference to you personally (or only by incurring disproportionate expense), e.g. which has been anonymised, is not personal data. The processing (e.g. the collection, retrieval, use, storage or transfer) of personal data always requires a basis in law and a defined purpose. Stored personal data are erased once the purpose of the processing has been achieved and there are no legitimate reasons for any further retention of the data. We inform you at each individual stage of the processing of the actual storage periods, respectively criteria for storage. Irrespective of this, we store your personal data in individual cases for the establishment, exercise or defence of legal claims and whenever we are subject to statutory obligations to keep records.

How is my data collected?

In general, we may collect personal data about you in the following ways:

Directly from you. We may collect personal data that you provide to us when you use our Website or interact with us.
Automatically. As with many websites, when you interact with our Website, we may use automatic data collection technologies to collect and log certain information about your equipment, browsing actions, and patterns, including details of your visits to our Website. The technologies we use for automatic data collection include cookies (i.e., browser cookies), flash cookies, and web beacons. For more information on our use of cookies, please see the “Do you use cookies” section below.
From other sources. We may collect personal data about you from our affiliates and our partners and their service providers and contractors.

How are my data processed?

Depending on your relationship with us, we may process your personal data for the following purposes:

Provide our Website and its contents to you;
Provide or improve the services requested by you, including in the context of your business relationship with us, and perform our contractual obligations;
Fulfill or meet the reason you provided the information (e.g., to respond to your email or request for information);
Communicate with you about our Website or to provide you with information or marketing materials that may be of interest to you;
Send you transactional or relationship messages, such as receipts, account notifications, customer service responses, and other administrative messages;
Monitor and analyze trends, usage, and activities in connection with the Website;
Comply with the law, protect or defend our interests or the interests of our customers or users of our Website if permitted by law or required to do so by law, court order, or government regulations or where we believe such action is necessary;
Help maintain the safety, security, and integrity of our Website, products and services, databases, other technology assets, and business;
System administration and to monitor the use of our Website; and
Any other purpose disclosed by us when you provide the information or with your consent.

Additional details regarding the processing of your data, including the scope and purpose of the data processing, the legal basis, and the respective storage period are provided below. We do not process your personal data for automated individual decision-making, including profiling, purposes.

To whom are my data disclosed?

We may disclose information about you as follows and as otherwise described in this privacy policy or at the time of collection:

With companies and vendors that perform services for us, including email service providers, payment processors, fraud prevention vendors, analytics providers, advertising partners, and other data processors;
To accountants, auditors, lawyers, and other outside professional advisors to Toolport, subject to appropriate contractual obligations of confidentiality;
Where required by law, court order, or subpoena if we believe disclosure is in accordance with, or required by, applicable law or legal process or where necessary to prevent, detect, or prosecute criminal offenses or to protect the rights, property, and safety of Toolport or others;
In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company;
Between and among Toolport and our current and future parents, affiliates, subsidiaries, and other companies under common control and ownership; and
With your consent or at your direction.

We may also process and disclose information to third parties if the information has been de-identified or aggregated in a way so it cannot be used to identify you. You can find further details about our use of third-party data processors and their services below.

Do you use cookies?

Cookies are small text files that are sent by us, whenever you visit our Website, to the browser on your terminal device and stored there. As an alternative to the use of cookies, information may also be stored in the local storage your browser. Some of the features of our Website cannot be offered without the use of cookies and/or local storage (technically essential cookies). Other cookies on the other hand enable us to perform various different analyses, meaning that we are for example able to recognise the browser used by you if you visit our Website again, and transmit various types of information to us (non-essential cookies). Cookies serve inter alia to allow us to make our online offering more user-friendly and effective for you by for example reconstructing your use of our Website and establishing your preferences (e.g. country and language settings). Where third parties process information via cookies, the cookies collect this information directly from your browser. Cookies do not cause any harm to your terminal device. They cannot execute any programmes and do not contain any viruses.

We provide information on the respective services for which we use cookies in the [section setting out the] individual stages of the processing. You can find detailed information on the cookies we use in the Consent Manager provided on our Website .

Adjust cookie preferences

What rights do I have?

Information for Residents of California

The California Consumer Privacy Act, as amended by the California Privacy Rights Act (Civil Code Section 1798.100, et seq.) (“California Law”), provides eligible California residents with specific rights with respect to our collection, retention, disclosing, selling, sharing, and use of personal data, known as personal information under California Law.

Collection of Personal Information

While our processing of personal information varies based upon our relationship and interactions with you, the table below identifies, generally, the categories of personal information (as defined by California Law) that we collect and have collected in the prior 12 months about California residents.

Category of Personal Information	Examples
Identifiers	Name, postal address, telephone number, email address, account username and password, or other unique personal identifiers, including device identifiers such as an IP address and cookies
Personal information categories listed in the California Customer Records statute (Cal. Civ. Code § 1798.80(e))	Paper and electronic customer records containing personal information, such as name, signature, postal address, telephone number, financial account number and other financial or payment information
Commercial information	Records of products or services purchased, obtained, or considered or other purchasing or use histories
Internet or other electronic network activity information	Browsing history, search history, and information regarding an individual’s interaction with a website application, or advertisement
Inferences drawn from other personal information	Inferences drawn from any of the information identified above to create a profile reflecting an individual’s preferences, characteristics, behavior or attitudes.

We collect your personal information from the sources identified in the “How is my data collected” section above. The business or commercial purpose for collecting that information is disclosed in the “How are my data processed?” section above.

Sales and Shares of Personal Information

We do not sell your personal information for monetary profit. However, we engage in certain information disclosure activities that may be considered “sales” or “sharing” under California Law. In the last 12 months, we have sold or shared the following personal information:

Category	Business or Commercial Purpose	Categories of Third Parties to Whom Personal Information was Disclosed That May be Considered a “Sale/Sharing” Under California Law
Identifiers	To provide you with personal advertising content	Advertising and advertising networks
Internet or other similar network activity	To provide you with personal advertising and content	Advertising and advertising networks

We do not knowingly sell or share the personal information of consumers under 16 years of age.

California Law Privacy Rights

California Law provides consumers with specific rights regarding their personal information. The following section describes your California Law rights and explains how to exercise those rights. Your California Law rights include the:

Right to Know or Access: Request that we disclose to you your personal information that we collected, used, disclosed, shared, and sold.
Right to Delete: Request that we delete any of your personal information that we collected from you and retained, subject to certain exceptions. Once we receive and confirm your verifiable consumer request (see “Identity Verification”), we will delete (and direct our service providers to delete) your personal information from our records, unless an exception applies.
Right to Correct Inaccurate Personal Information: Request that we correct any of your personal information that we maintain about you that is inaccurate.
Right to Opt Out of Sales or Sharing of Personal Information: We do not sell your Personal Information for monetary profit. However, we may engage in certain information disclosure activities that may be considered “sales” or “sharing” under California Law. If we sell your personal information to or share such information with third parties, you may have the right to opt-out of the sale or sharing of such information. To exercise the right to opt out, you (or your authorized representative) may submit a request to us by visiting the Do Not Sell or Share My Personal Information link on the homepage.

If you have an opt out preference signal enabled (e.g., the Global Privacy Control), you will automatically be opted out of the sale or sharing of your information, but we may ask you to confirm your preference if you have previously consented to the sale or sharing of your personal information. To download and use a browser supporting the opt-out preference signal, please visit https://globalprivacycontrol.org/orgs. If you choose to you the opt-out preference signal, you will need to enable it for each supported browser or browser extension you use.

Right to Non-Discrimination: We will not discriminate against you for choosing to exercise any of your rights. If you exercise certain rights, understand that you may be unable to use or access certain features of the Website.

Exercising Your Rights

To exercise your California privacy rights, please submit a request by contacting us via the methods in the “How to Contact Us” section below.

Identify Verification

We may require you to prove your identity to exercise certain rights. Depending on your request, we will ask for information such as your name, your telephone number, email address, and/or date of last communication with us. We may also ask you to provide a signed declaration confirming your identity. We will only use personal information provided in your consumer request to verify your identity or authority to make the request.

Only you, your parent, guardian (if you are under 13 years or age), conservator, a person to whom you have given power of attorney, or an authorized agent may make a verifiable consumer request related to your personal information. You may, however, make a verifiable consumer request on behalf of your minor child if necessary. Your verifiable consumer request must provide sufficient information that allows us to reasonably verify that you are the person about whom we collected personal information or an authorized representative. We cannot respond to your request if we cannot verify your identity or authority to make the request. You may only make a verifiable consumer request for your right to access twice within a 12-month period.

Data Retention

We retain your personal information so long as necessary for the purposes for which it was collected or otherwise processed. When determining the retention period, we take into account criteria, such as the type of services requested by or provided to you, the nature and length of our relationship with you, use of our Website, and the impact on the Website functionality if we delete your personal information. Additional information regarding our data retention practices is identified in each “Storage period” section below.

Your Rights Under “Shine the Light”

In addition to your rights under California Law, California Civil Code Section 1798.83 permits California residents to request information regarding our disclosure, if any, of their personal information to third parties for their direct marketing purposes. If this applies, you may obtain the categories of personal information disclosed and the names and addresses of all third parties that received personal information for their direct marketing purposes during the immediately prior calendar year (e.g., requests made in 2024 will receive information about 2023 sharing activities). To make such a request, please provide sufficient information for us to determine if this applies to you, attest to the fact that you are a California resident and provide a current California address for our response. You may make this request in writing by contacting us via the methods in the “How to Contact Us” section below.

Additional Information for Residents of Other States

For eligible residents of Colorado, Connecticut, Montana, Oregon, Texas, Utah and Virginia, you also have rights with respect to the personal data that we collect about you. This section supplements this privacy policy and applies solely to eligible residents of Colorado, Connecticut, Montana, Oregon, Montana, Texas, Utah and Virginia. Any terms not defined in this section have the same meaning as defined under applicable Colorado, Connecticut, Montana, Oregon, Texas, Utah and Virginia privacy law, including the Colorado Privacy Act, Connecticut Data Privacy Act, Montana Consumer Data Privacy Act, Oregon Consumer Privacy Act, Texas Data Privacy and Security Act, Utah Consumer Privacy Act, and Virginia Consumer Data Protection Act. Subject to certain exceptions, if you are an eligible resident of one of these states, you have certain privacy rights which may include, depending on your state of residency:

Right to Know/Access. You have the right to confirm whether we process your personal data and access such personal data. You also have the right to obtain your personal data in a portable, and to the extent reasonably feasible, readily usable format that you can transmit without hinderance. In addition, eligible Oregon residents have the right to confirm the categories of personal data we process or have processed, as well as a list of specific third parties to which we have disclosed any personal data.
Right to Delete. You have the right to request that we delete the personal data you have provided to us or that we have otherwise obtained about you.
Right to Correct. You have the right to request that we correct inaccuracies in your personal data, taking into account the nature of the personal data and the purposes of the processing of your personal data.
Right to Opt Out. You have the right to opt out of the processing of your personal data for the purposes of (i) targeted advertising, (ii) the sale of your Personal Information and (iii) profiling in furtherance of decisions that produce legal or similarly significant effects. Please note that we do not engage in such profiling as defined under applicable law.
Right to Appeal. You have the right to appeal our decision with regard to your request to exercise any rights described herein.

You do not need to create an account with us to exercise your Colorado, Connecticut, Montana, Oregon, Texas, Utah and Virginia privacy law rights. To exercise the rights described in this section, including your opt-out rights, please submit a consumer request to us by contacting us via the methods below under “How to Contact Us.”

How We Protect Your Data

We use reasonable security measures to protect your personal data. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases, nor can we guarantee that the information you supply will not be intercepted while being transmitted to and from us over the Internet.

Children

The Website is not directed towards children. We do not knowingly collect personal data from children under the age of 13 (or 16 where applicable by law) through the Website. If you are under 13, please do not give us any personal data. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our privacy policy by instructing their children to never provide personal data through the Website without their permission. If you have reason to believe that a child under the age of 13 has provided personal data to us, please contact us using the methods described in the “How to Contact Us” section below and we will endeavor to delete that information from our databases.

Changes to This Privacy Policy

This privacy policy is effective as of the date stated at the top of this privacy policy. We may change this privacy policy from time to time. Your access of the Website after such change will be deemed acceptance of the new privacy policy.

How to Contact Us

If you have any questions or concerns about our privacy practices or about exercising your rights, you may send an email to service@gardenuniverse.com. You may also write to us at: TOOLPORT US, Inc., 350 Fifth Avenue, #5220, New York, NY 10118.

2. Provision of the website

Nature and scope of the processing

Whenever you view and use our Website, we collect personal data which your browser automatically sends to our server. The following information is temporarily stored in a so-called log file:

IP address of the requesting computer
Date and time of access
Name and URL of the retrieved file
Website from which the access takes place (referrer URL)
Browser used and, where applicable, your computer’s operating system, together with the name of your access provider

Our Website is not hosted by us, but by the service provider who processes the aforementioned data on our behalf for the purposes of the provision of the Website.

Storage period

The aforementioned data are stored for as long as the website is displayed and, for technical reasons, for a maximum of 14 days thereafter.

3. Contact form

Type and scope of processing

On our Website, we offer you the opportunity to contact us using a form provided. The information collected via mandatory fields is required to process the request. Furthermore, you can voluntarily provide additional information that you consider necessary for processing the contact request. We use the "Typeform" service for the contact form. You can find more information about "Typeform" at: https://www.typeform.com/. This service is provided by TYPEFORM S.L., Carrer Bac de Roda, 163, 08018 Barcelona ("Typeform"). Further information on data processing in connection with Typeform can be found in Typeform's privacy policy: https://admin.typeform.com/to/dwk6gt

Storage duration

If you use the contact form on the basis of your consent, we will store the data collected for each inquiry for a period of three years, starting from the time your inquiry is dealt with or until you withdraw your consent. If you use the contact form as part of a contractual relationship, we store the data collected for each inquiry for a period of three years from the end of the contractual relationship.

5. Direct e-mail advertising for similar goods and services

Type and scope of processing

The personal data collected via order forms when ordering goods or services will be used by us to manage your customer account and to fulfill and process your order and will only be passed on to third parties (e.g. to a transport company commissioned with shipping) for this purpose. In addition, this data is further used within the framework of the statutory provisions. We will then inform you by e-mail about interesting offers relating to the same or similar goods or services. If you do not wish to receive such e-mail information, you can informally object to this at any time with effect for the future by contacting us datenschutz@toolport.de.

Storage duration

Upon revocation of the processing, we will delete your data for the purpose listed here or no longer process it.

6. Newsletter

Type and scope of processing

If you register on our Website to receive our newsletter, we collect your e-mail address and your name and store this information together with the date of registration and your IP address. You will then receive an e-mail in which you must confirm your registration for the newsletter (double opt-in). If you do not confirm your registration within 24 hours, it will automatically expire and the data will not be processed for the newsletter mailing. If you purchase goods or services on our Website and enter your e-mail address, we may subsequently use it to send you a newsletter. In such a case, only direct advertising for our own similar goods or services will be sent via the newsletter. To send the newsletter, we use a service provider who processes your personal data on our behalf. Your data will not be passed on to third parties.

Storage duration

After registration for the newsletter, we store the data for a maximum of 24 hours until the registration is confirmed. After successful confirmation, we will store your data until you withdraw your consent (unsubscribe from the newsletter), and for technical reasons for a maximum of 14 days beyond that.

7. Customer feedback

Type and scope of processing

For the purpose of customer and product evaluations by our customers and for our own quality management, we use the personal data you provide during the purchase process, such as your e-mail address, to request an evaluation of your order via the evaluation system we use. After submitting your review, you can be redirected to a review platform where you can post your review publicly.

Storage duration

Data transmitted to zenloop will be stored in accordance with the applicable statutory retention periods. After this period has expired, the corresponding data is routinely deleted.

You can find more information in zenloop's privacy policy: https://www.zenloop.com/en/legal/privacy/

8. Online store

If you wish to place an order in our webshop, it is necessary for the conclusion of the contract that you provide your personal data, which we require for the processing of your order. Mandatory information required for the processing of contracts is marked separately, further information is voluntary. We process the data you provide to process your order. We may pass on your payment details to our bank for this purpose.

You can voluntarily create a customer account, through which we can save your data for future purchases. When you create an account under "My account", the data you provide will be stored on a revocable basis. If you decide to open a customer account, the following personal data will be collected and processed during registration.

Surname, first name
Delivery address / different billing address if applicable
Credit card information, bank details
E-mail address
Password

You can correct or delete your data, including your user account, at any time in the customer area. We may also process the data you provide in order to inform you about other interesting products from our portfolio or to send you e-mails with technical information.

Due to commercial and tax law requirements, we are obliged to store your address, payment and order data for a period of ten years. However, we will restrict processing after [two years], i.e. your data will only be used to comply with legal obligations.

To prevent unauthorized access by third parties to your personal data, in particular financial data, the order process is encrypted using TLS technology.

Personal data that is absolutely necessary for the delivery of goods or contract processing is passed on to service providers commissioned by us. These are the following categories of service providers:

· KG Bursped Speditions-G.m.b.H. & Co.

· Deutsche Post AG

· General Logistics Systems Germany GmbH & Co. OHG

· United Parcel Service Deutschland S.á r. l. & Co. OHG

9. Provision of a customer account

Type and scope of processing

As part of the order processing, we collect your personal data to register a customer account. You can choose whether you want to order as a guest or register a permanent user account. The information that is collected during registration via the mandatory fields is identical in both cases and is required for processing the order in the online store. When you register a permanent user account, we also collect a password that you define yourself. Furthermore, you can voluntarily provide additional information that you consider necessary for processing the order.

A transfer of your personal data to third parties (e.g. shipping service providers / freight forwarders) and processors only takes place insofar as this is necessary for the processing of the order.

Storage duration

If you order as a guest, your personal data will be stored until your order has been fully processed (end of contract). If you register a permanent customer account, we store the purchase-related data beyond the end of the contract until you withdraw your consent (deletion of the customer account). In both cases, your data will only be stored further if there are statutory retention obligations (e.g. tax and commercial law).

10. Payment service provider

10.1 PayPal

Type and scope of processing

We have integrated components of PayPal Express Checkout on our Website. PayPal Express Checkout is a service of PayPal Pte. Ltd. and offers online payment solutions worldwide.

If you choose PayPal Express Checkout as your payment method, your data required for the payment process will be automatically transferred to PayPal Pte. Ltd, San Jose, California, US.

The following data is generally collected in this context: Name, address, company if applicable, e-mail address, telephone and cell phone number and IP address.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by PayPal Pte. Ltd. Further information can be found in the privacy policy for PayPal Express Checkout: https://www.paypal.com/us/legalhub/privacy-full.

10.4 Payment by Visa, Mastercard, American Express

If you process your payment by credit card, this is done via the payment provider Adyen, PO Box 10095, 1001 EB, Amsterdam, The Netherlands (hereinafter referred to as "Adyen"). The necessary data (card number, validity and verification number) are forwarded to the payment provider in encrypted form and cannot be viewed by the website operator. The electronic payment method by credit card is PCI-DSS-certified and offers customers the highest possible level of data security.

11. Parcellab

Data transfer to shipping service providers

Type and scope of processing

We use shipping service providers such as DHL, DPD, UPS, who receive your name and address to deliver the goods. In this respect, the personal data collected by us for deliveries of goods will be passed on to the respective transport company commissioned to process the contract. If it is necessary for your order to be delivered by a forwarding agent or on time by a shipping service provider, we will also pass on your telephone number and e-mail address to the forwarding agent/shipping service provider in addition to the data mentioned above in order to ensure proper shipping (e.g. by agreeing the delivery date, to notify you of the shipping status, etc.).

When shipping goods, the service provider parcelLab GmbH, Kapellenweg 6, 81371 Munich, is used to handle the shipping notifications to our customers and to provide them with the shipping status and tracking number of their shipment. For this purpose, the personal data required for the shipment information (name, address, order number, etc.) is forwarded to parcelLab. You can find more information in parcelLab's privacy policy: https://parcellab.com/privacy-policy/

Storage duration

Data that has been forwarded to parcelLab is automatically deleted after 90 days.

12. CCM19

Type and scope of processing

We have integrated CCM19 on our Website. CCM19 is a consent solution from Papoo Software & Media GmbH, Auguststr.4, 53229 Bonn, Germany, with which consent to the storage of cookies can be obtained and documented. CCM19 uses cookies or other web technologies to recognize users and to store the consent given or revoked.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Papoo Software & Media GmbH. Further information can be found in the privacy policy for CCM19: https://docs-en.ccm19.com/system-und-co/consent-speicherung/.

13. Adform

Type and scope of processing

We have integrated AdForm on our Website. AdForm is a service from Adform A/S that displays targeted advertising to users. AdForm uses cookies and other browser technologies to evaluate user behavior and recognize users. AdForm collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, AdForm delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of AdForm, Adform A/S, Copenhagen, Hovedstaden, DK.

Web tracking technologies are used to create pseudonymized user profiles. These profiles cannot be merged with you as a natural person, but are used, for example, for segmentation when displaying advertisements.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Adform A/S. Further information can be found in the privacy policy for AdForm: http://www.adform.com/privacy-center/.

14. 360 Polaris

Type and scope of processing

We have integrated 360 Polaris on our Website. 360 Polaris is a service from Improve Digital BV that displays targeted advertising to users. 360 Polaris uses cookies and other browser technologies to evaluate user behavior and recognize users. 360 Polaris collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, 360 Polaris delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be forwarded to the operator of 360 Polaris, Improve Digital BV, Beechavenue 182, 1119 PX Schiphol-Rijk, Netherlands.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Improve Digital BV. Further information can be found in the privacy policy for 360 Polaris: https://www.improvedigital.com/privacy-policy/.

15. AdYouLike

Type and scope of processing

We have integrated AdYouLike on our Website. AdYouLike is a service from Adyoulike SA that displays targeted advertising to users. AdYouLike uses cookies and other browser technologies to evaluate user behavior and recognize users. AdYouLike collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, AdYouLike delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be forwarded to the operator of AdYouLike, Adyoulike SA, New York, New York, US.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Adyoulike SA. Further information can be found in the privacy policy for AdYouLike: https://www.adyoulike.com/privacy_policy.

16. Adobe Experience Cloud

Type and scope of processing

We use Adobe Experience Cloud to properly provide the content of our Website. Adobe Experience Cloud is a service of Adobe Inc. which acts as a Content Delivery Network (CDN) on our website to ensure the functionality of other Adobe Inc. services. You will find a separate section in this privacy policy for these services. This section only deals with the use of the CDN.

A CDN helps to make the content of our online offering, in particular files such as graphics or scripts, available more quickly with the help of regionally or internationally distributed servers. When you access this content, you establish a connection to the servers of Adobe Inc, San Jose, California, US, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Adobe Experience Cloud.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Adobe Inc. Further information can be found in the privacy policy for Adobe Experience Cloud: https://www.adobe.com/privacy/policy.html.

17. AppNexus

Type and scope of processing

We have integrated AppNexus on our Website. AppNexus is a service provided by AppNexus Inc. to display targeted advertising to users. AppNexus uses cookies and other browser technologies to evaluate user behavior and recognize users.

AppNexus collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, AppNexus delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider.

In this case, your data will be passed on to the operator of AppNexus, AppNexus Inc,

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by AppNexus Inc. Further information can be found in the privacy policy for AppNexus: https://www.appnexus.com/de/platform-privacy-policy.

18. BidSwitch

Type and scope of processing

We have integrated BidSwitch on our Website. BidSwitch is a service provided by IPONWEB Holding Limited that displays targeted advertising to users. BidSwitch uses cookies and other browser technologies to evaluate user behavior and recognize users. BidSwitch collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, BidSwitch delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of BidSwitch, IPONWEB Holding Limited, 4th Floor, 16 Garrick Street, Covent Garden, London, WC2E 9BA, UK.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by IPONWEB Holding Limited. Further information can be found in the privacy policy for BidSwitch: https://www.iponweb.com/privacy-policy

19. Casale Media

Type and scope of processing

We have integrated Casale Media on our Website. Casale Media is a service of Casale Media, Inc. that displays targeted advertising to users. Casale Media uses cookies and other browser technologies to evaluate user behavior and recognize users. Casale Media collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Casale Media delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be forwarded to the operator of Casale Media, Casale Media, Inc, 74 Wingold Avenue Toronto, Ontario M6B1P5 Canada.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Casale Media, Inc. Further information can be found in the privacy policy for Casale Media: https://casalemedia.com/legal/.

20. Criteo Ads

Type and scope of processing

We have integrated Criteo Ads on our Website. Criteo Ads is a service provided by Criteo S.A. that displays targeted advertising to users. Criteo Ads uses cookies and other browser technologies to evaluate user behavior and recognize users. Criteo Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Criteo Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of Criteo Ads, Criteo S.A., Paris, Ile-de-France, FR.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Criteo S.A.. Further information can be found in the privacy policy for Criteo Ads: https://www.criteo.com/privacy/.

21. Criteo Audience Match

Type and scope of processing

We use the Criteo Audience Match service from Criteo S.A., Paris, Ile-de-France, FR, to display specific and relevant advertisements to user groups using targeting technologies.

Web tracking technologies are used to create pseudonymized user profiles. As a rule, these profiles cannot be merged with you as a natural person, but are used, for example, for segmentation when displaying advertisements.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Criteo S.A.. Further information can be found in the privacy policy for Criteo Audience Match: https://www.criteo.com/privacy/.

22. Criteo Dynamic Retargeting

Type and scope of processing

We use the Criteo Dynamic Retargeting service from Criteo S.A., Paris, Ile-de-France, FR, to display specific and relevant advertisements to user groups using targeting technologies.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Criteo S.A.. Further information can be found in the privacy policy for Criteo Dynamic Retargeting: https://www.criteo.com/privacy/.

23. EMX Digital Marketplace

Type and scope of processing

We use EMX Digital Marketplace from EMX Digital, LLC, New York, New York, US as a demand-side platform for our online offering.

A demand-side platform (DSP) is a technology that helps advertisers to buy impressions. Data about the interests and habits of the consumer as well as information about the consumer's end device can be collected. Collected data may consist of the anonymized IP address, information about the location of the IP address, browser information such as the user agent, the mobile identifier, the advertisement clicked on, and the URL you were on before you clicked on the advertisement.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by EMX Digital, LLC. Further information can be found in the privacy policy for EMX Digital Marketplace: https://emxdigital.com/privacy/.

24. Google Ads

Type and scope of processing

We have integrated Google Ads on our Website. Google Ads is a service provided by Google LLC to display targeted advertising to users. Google Ads uses cookies and other browser technologies to evaluate user behavior and recognize users.

Google Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Google Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider.

If you are registered with a Google LLC service, Google Ads can assign the visit to your account. Even if you are not registered with Google LLC or have not logged in, it is possible that the provider will find out and store your IP address and other identification features.

In this case, your data will be passed on to the operator of Google Ads, Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Google LLC. Further information can be found in the privacy policy for Google Ads: https://policies.google.com/privacy.

25. Google Analytics

Type and scope of processing

We use Google Analytics from Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, as an analysis service for the statistical evaluation of our online offer. This includes, for example, the number of visits to our online offering, sub-pages visited and the time spent by visitors.

Google Analytics uses cookies and other browser technologies to evaluate user behavior and recognize users.

This information is used, among other things, to compile reports on Website activity.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Google LLC. Further information can be found in the privacy policy for Google Analytics: https://policies.google.com/privacy.

26. Google Fonts

Type and scope of processing

We use Google Fonts from Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland, as a service to provide fonts for our online offering. To obtain these fonts, you establish a connection to the servers of Google LLC, whereby your IP address is transmitted.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Google LLC. Further information can be found in the privacy policy for Google Fonts: https://policies.google.com/privacy.

27. Google Tag Manager

Type and scope of processing

We use the Google Tag Manager of Google LLC, Gordon House, Barrow Street, Dublin 4, Ireland. Google Tag Manager is used to manage Website tags via an interface and allows us to control the precise integration of services on our website

This allows us to flexibly integrate additional services in order to evaluate user access to our Website.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Google LLC. Further information can be found in the privacy policy for Google Tag Manager: https://marketingplatform.google.com/about/analytics/tag-manager/use-policy/.

28. Google Maps

Type and scope of processing

We use the map service Google Maps to create directions. Google Maps is a service provided by Google Ireland Limited, which displays a map on our website.

When you access this content on our Website, you establish a connection to servers of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of Google Maps.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Google Ireland Limited. Further information can be found in the privacy policy for Google Maps: https://policies.google.com/privacy.

29. ID5

Type and scope of processing

We use the ID5 service of ID5 Technology, Ltd, 199 Bishopsgate, London EC2M 3TY, United Kingdom, to display specific and relevant advertisements to user groups using targeting technologies.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by ID5 Technology, Ltd. Further information can be found in the privacy policy for ID5: https://trg.de/datenschutzerklarung/.

30. Improve Digital

Type and scope of processing

We have integrated Improve Digital components on our Website. Improve Digital is a marketing platform that is used to access an advertising network. The service is therefore used to display advertising of any kind. In this case, your data will be forwarded to the operator of 360 Polaris, Improve Digital BV, Beechavenue 182, 1119 PX Schiphol-Rijk, Netherlands.

Storage period
The specific storage period of the processed data cannot be influenced by us, but is determined by Improve Digital BV. Further information can be found in the privacy policy: https://www.improvedigital.com/privacy-policy/

31. Index Exchange

Type and scope of processing

This Website uses the Index Exchange Online Advertising Exchange ("Index Platform"), a service provided by Index Exchange, 74 Wingold Avenue, Toronto, Ontario M6B1P5, Canada.

Information about the surfing behavior of website visitors is collected in purely anonymous form for marketing purposes and cookies are set for this purpose. No personal data is collected or stored in the process. You can object to the collection, processing and recording of data generated by Index exchange at any time by opting out of cookies at https://optout.networkadvertising.org/?c=1 .

Storage period
The specific storage period of the processed data cannot be influenced by us, but is determined by Index Exchange. Further information on data protection at Index Exchange can be found at https://www.indexexchange.com/privacy/

32. IVIDENCE Targeting

Type and scope of processing

We use the IVIDENCE Targeting service of IVIDENCE S.A.R.L., 89 Rue du 11 Novembre, Saint-Just-La-Pendue 42540, France, to display specific and relevant advertisements to user groups using targeting technologies.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by IVIDENCE S.A.R.L.. Further information can be found in the privacy policy for IVIDENCE Targeting: https://www.ividence.com/english/privacy-policy

33. Kelkoo Pixel

Type and scope of processing

We use Kelkoo Pixel from Kelkoo Deutschland GmbH, Mattentwiete 1, 20457 Hamburg, Germany, to create so-called custom audiences, i.e. to segment visitor groups of our online offer, determine conversion rates and subsequently optimize them. This happens in particular when you interact with advertisements that we have placed with Kelkoo Deutschland GmbH.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Kelkoo Deutschland GmbH. Further information can be found in the privacy policy for Kelkoo Pixel: https://www.kelkoogroup.com/privacy-policy/

34. Makaira

Type and scope of processing

On this Website, we use analysis tools from Makaira GmbH, Seckenheimer Hauptstraße 113, 68239 Mannheim (hereinafter referred to as Makaira). Makaira makes it possible to analyze the use of the website by website visitors with the help of the open source software Matomo. This includes various usage data, such as page views, length of stay, device categories, operating system (e.g. PC with Windows operating system) and origin of the user (e.g. access to the page via paid advertising or unpaid search results) or content of the current shopping cart. This data is summarized by Makaira in a profile that is assigned to the respective user or their end device. Makaira uses the collected data to forecast the preferences of website visitors. Depending on the preferences determined, the products in the store are then presented to the customer in a specific order or suitable product suggestions are made.

Storage period
The specific storage period of the processed data cannot be influenced by us, but is determined by Makaira. Further information can be found in the privacy policy: https://www.makaira.io/de/datenschutz/.

35. Mediavine

Type and scope of processing

We use the services of the advertising network operated by Mediavine Inc. Mediavine transmits advertisements to your browser. Your IP address will be passed on to Mediavine. Mediavine may also use other functions (cookies, JavaScript, web beacons and similar) to measure the effectiveness of its advertising campaigns and/or to personalize the advertising content on our site. Mediavine partners may also use this data to link with other end-user information that the partner has independently collected to deliver targeted advertising. Mediavine partners may also separately collect data about end users from other sources, such as advertising IDs or pixels, and combine this data with data collected by Mediavine publishers to deliver interest-based advertising across your entire online experience, including devices, browsers and apps. This data includes usage data, cookie information, device information, information about interactions between users and ads and websites, geolocation data, traffic data and information about the referral source of a visitor to a particular website. Mediavine partners can also create unique IDs to create audience segments that are used to deliver targeted advertising.

Storage period
The specific storage period of the processed data cannot be influenced by us, but is determined by Mediavine Inc. Further information can be found in the privacy policy: https://www.mediavine.com/privacy-policy/.

For specific information about Mediavine partners, the data they collect and their data collection and privacy policies, please visit: https://www.mediavine.com/ad-partners/.

36. Media.Net Contextual Ads

Type and scope of processing

We have on our Website Media.Net Contextual Ads integrated. Media.Net Contextual Ads is a service from Media.Net Advertising FZ-LLC, which displays targeted advertising to users. Media.Net Contextual Ads uses cookies and other browser technologies to evaluate user behavior and recognize users. Media.Net Contextual Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Media.Net Contextual Ads targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of Media.Net Contextual Ads, the Media.Net Advertising FZ-LLC, 2701 Aurora Tower, Dubai Media City, Dubai 215028, United Arab Emirates.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Media.Net Advertising FZ-LLC. Further information can be found in the privacy policy for Media.Net Contextual Ads: https://www.media.net/legal/privacy-policy.

37. Microsoft Corporation Bing Ads

Type and scope of processing

We have integrated Microsoft Advertising on our Website. Microsoft Advertising is a service provided by Microsoft Corporation to display targeted advertising to users. Microsoft Advertising uses cookies and other browser technologies to evaluate user behavior and recognize users.

Microsoft Advertising collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Microsoft Advertising delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider.

In this case, your data will be passed on to the operator of Microsoft Advertising, Microsoft Corporation, One Microsoft Way Redmond, WA 98052-6399, United States.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Microsoft Corporation. Further information can be found in the privacy policy for Microsoft Advertising: https://privacy.microsoft.com/de-de/privacystatement.

38. Nativo Ads

Type and scope of processing

We have integrated Nativo Ads on our Website. Nativo Ads is a service provided by Nativo, Inc. that displays targeted advertising to users. Nativo Ads uses cookies and other browser technologies to evaluate user behavior and recognize users. Nativo Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Nativo Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of Nativo Ads, Nativo, Inc, El Segundo, California, US.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Nativo, Inc. Further information can be found in the privacy policy for Nativo Ads: https://www.nativo.com/interest-based-ads.

39. Outbrain

Type and scope of processing

We have integrated Outbrain on our Website. Outbrain is a service provided by Outbrain Inc. to display targeted advertising to users. Outbrain uses cookies and other browser technologies to evaluate user behavior and recognize users.

Outbrain collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Outbrain delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider.

In this case, your data will be passed on to the operator of Outbrain, Outbrain Inc, New York, New York, US.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Outbrain Inc. Further information can be found in the privacy policy for Outbrain: https://www.outbrain.com/legal/privacy#privacy-policy.

40. PubMatic CDN

Type and scope of processing

We use PubMatic CDN to properly provide the content of our Website. PubMatic CDN is a service of PubMatic, Inc., which acts as a content delivery network (CDN) on our website to ensure the functionality of other PubMatic, Inc. services. You will find a separate section in this privacy policy for these services. This section only deals with the use of the CDN.

A CDN helps to make the content of our online offering, in particular files such as graphics or scripts, available more quickly with the help of regionally or internationally distributed servers. When you access this content, you establish a connection to PubMatic, Inc. servers, whereby your IP address and possibly browser data such as your user agent are transmitted. This data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality of PubMatic CDN.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by PubMatic, Inc. Further information can be found in the privacy policy for PubMatic CDN: https://pubmatic.com/legal/privacy/.

41. Rubicon Project Pixel

Type and scope of processing

We use Rubicon Project Pixel from Rubicon Project, Inc. to create so-called Custom Audiences, i.e. to segment visitor groups of our online offer, determine conversion rates and subsequently optimize them. This happens in particular when you interact with advertisements that we have placed with Rubicon Project, Inc.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Rubicon Project, Inc. Further information can be found in the privacy policy for Rubicon Project Pixel: https://rubiconproject.com/privacy-policy/.

42. SMART AdServer

Type and scope of processing

We use SMART AdServer from Horyzon Media as the ad server for our online offering.

An ad server is a server with software that is responsible for the delivery and processing of advertisements. The ad server stores data such as impressions, visibility and clicks on certain ads and uses it for reporting purposes.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Horyzon Media. Further information can be found in the privacy policy for SMART AdServer: https://smartadserver.com/end-user-privacy-policy/.

43. Salesforce DMP

Type and scope of processing

Salesforce DMP is a web hosting service of Salesforce, Inc. and offers web development technology, web design and layout tools, domain hosting and other applications for marketing and workflow management.

Salesforce DMP is used, among other things, for web hosting and the presentation of our website. In addition, Salesforce DMP collects statistical data about visits to our Website.

The following data may be processed in this context: website accessed, date and time of access, amount of data transferred, notification of whether an access was successful, browser type and version, the user's operating system, the previously visited page (referrer URL) and the IP address.

This log data is processed exclusively for the above-mentioned purposes and to maintain the security and functionality and to optimize the Salesforce DMP offering

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Salesforce, Inc. Further information can be found in the privacy policy for Salesforce DMP: https://www.salesforce.com/de/company/privacy/.

44. Sharethrough Ads

Type and scope of processing

We have integrated Sharethrough Ads on our Website. Sharethrough Ads is a service provided by Sharethrough, Inc. that displays targeted advertising to users. Sharethrough Ads uses cookies and other browser technologies to evaluate user behavior and recognize users. Sharethrough Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Sharethrough Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of Sharethrough Ads, Sharethrough, Inc, 170 Columbus Avenue, Suite 280, San Francisco, CA 94133, United States.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Sharethrough, Inc. Further information can be found in the privacy policy for Sharethrough Ads: http://platform-cdn.sharethrough.com/privacy-policy.

45. Signal Platform

Type and scope of processing

We have integrated Signal Platform on our Website as a tool for customer intelligence. Signal Platform is a service provided by Signal Digital, Inc. that identifies anonymous website visitors, enriches existing contact data if necessary, or provides complete contact data and offers insights into the visit history.

Signal Platform uses cookies and other browser technologies to evaluate user behavior and recognize users.

Among other things, Signal Platform shows us which companies have visited our website, determines the history of your visit to this website, including all the pages you have visited and viewed and the length of your stay on this website.

Signal Platform collects and processes data about companies such as company name, phone number, address, web address, industry, company profile, turnover and key people.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Signal Digital, Inc. Further information can be found in the privacy policy for Signal Platform: https://www.signal.co/privacy-policy/.

46. Taboola Ads

Type and scope of processing

We have integrated Taboola Ads on our Website. Taboola Ads is a service provided by Taboola, Inc. to display targeted advertising to users. Taboola Ads uses cookies and other browser technologies to evaluate user behavior and recognize users.

Taboola Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Taboola Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider.

In this case, your data will be passed on to the operator of Taboola Ads, Taboola, Inc, 16 Madison Square West, 7th fl., New York, NY, 10010, United States.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Taboola, Inc. Further information can be found in the privacy policy for Taboola Ads: https://www.taboola.com/de/privacy-policy.

47. Teads Ads

Type and scope of processing

We have integrated Teads Ads on our Website. Teads Ads is a service from Teads SA that displays targeted advertising to users. Teads Ads uses cookies and other browser technologies to evaluate user behavior and recognize users. Teads Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Teads Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be forwarded to the operator of Teads Ads, Teads SA, 5 Rue de la Boucherie1247, Luxembourg, Luxembourg.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Teads SA. Further information can be found in the privacy policy for Teads Ads: http://www.teads.com/teads-website-privacy-policy/.

48. Tremor Video Ads

Type and scope of processing

We have integrated Tremor Video Ads on our Website. Tremor Video Ads is a service provided by Telaria, Inc. that displays targeted advertising to users. Tremor Video Ads uses cookies and other browser technologies to evaluate user behavior and recognize users. Tremor Video Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Tremor Video Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of Tremor Video Ads, Telaria, Inc.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Telaria, Inc. Further information can be found in the privacy policy for Tremor Video Ads: https://www.tremorvideo.com/privacy-policy/.

49. Triple Lift Ads

Type and scope of processing

We have integrated Triple Lift Ads on our Website. Triple Lift Ads is a service provided by Triple Lift, Inc. that displays targeted advertising to users. Triple Lift Ads uses cookies and other browser technologies to evaluate user behavior and recognize users. Triple Lift Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Triple Lift Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of Triple Lift Ads, Triple Lift, Inc, New York, New York, US.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Triple Lift, Inc. Further information can be found in the privacy policy for Triple Lift Ads: https://triplelift.com/privacy/.

50. Meta Pixel

Type and scope of processing

We use MetaPixel from Meta, 1 Hacker Way, Menlo Park, CA 94025, USA, to create so-called Custom Audiences, i.e. to segment visitor groups of our online offer, determine conversion rates and subsequently optimize them. This happens in particular when you interact with advertisements that we have placed with Meta.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Meta. Further information can be found in the privacy policy for Meta pixel: https://www.facebook.com/privacy/policy/?entry_point=data_policy_redirect&entry=0.

51. Trusted Shops Widget

Type and scope of processing

We have integrated components of Trusted Shops Widget on our website. Trusted Shops Widget is a rating service that allows users to rate our services. If you rate our services, data about the service used may be transmitted to Trusted Shops GmbH to verify authenticity. Trusted Shops Widget enables us to obtain content such as reviews directly from Trusted Shops GmbH and display it on our website. As a rule, your current IP address is transmitted to the service for this purpose.

Furthermore, Trusted Shops Widget stores information using cookies to find out which online offers have been visited. In this case, your data will be forwarded to the operator of Trusted Shops Widget, Trusted Shops GmbH, Subbelrather Straße 15c, 50823 Cologne.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Trusted Shops GmbH. Further information can be found in the privacy policy for Trusted Shops Widget: https://business.trustedshops.co.uk/imprint.

52. Visual Website Optimizer

Type and scope of processing

We have integrated components of Visual Website Optimizer on our Website. Visual Website Optimizer is a service of Wingify Software Pvt. Ltd. and provides marketing automation software for marketing services and products, including SEO and content creation, lead management, email marketing, web analytics and A/B testing.

Visual Website Optimizer uses cookies and other browser technologies to evaluate user behaviour and recognize users. This information is used, among other things, to compile reports on Website activity. Visual Website Optimizer records clicks, mouse movements and scroll heights to create so-called heat maps.

In this case, your data will be passed on to the operator of Visual Website Optimizer, Wingify Software Pvt. Ltd, KLJ Tower, North, Netaji Subhash Place, Pitam Pura, Delhi, 110034, India.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Wingify Software Pvt. Ltd. Further information can be found in the privacy policy for Visual Website Optimizer: https://vwo.com/privacy-policy/.

53. Youtube

Type and scope of processing

We have integrated YouTube video on our Website. YouTube Video is a component of the video platform of YouTube, LLC, on which users can upload content, share it over the Internet and receive detailed statistics.

YouTube Video enables us to integrate content from the platform into our Website.

YouTube Video uses cookies and other browser technologies to evaluate user behavior, recognize users and create user profiles. This information is used, among other things, to analyze the activity of the content listened to and to create reports. If a user is registered with YouTube, LLC, YouTube Video can assign the videos played to the profile.

When you access this content, you establish a connection to the servers of YouTube, LLC, whereby your IP address and possibly browser data such as your user agent are transmitted.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by YouTube, LLC. Further information can be found in the privacy policy for YouTube Video: https://policies.google.com/privacy.

54. matelso Call Tracking

Type and scope of processing

We use the matelso Call Tracking service from matelso GmbH, Heilbronner Straße 150, 70191 Stuttgart, Germany, to evaluate telephone calls for our online offering. Our online service displays telephone numbers that collect call metadata when a call is received. This data consists of the caller's telephone number, the telephone number called, the time, date and duration of the call. If it is possible for us to do so, we link said metadata with the corresponding address and transfer it to matelso GmbH servers.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by matelso GmbH. Further information can be found in the privacy policy for matelso Call Tracking: https://www.matelso.com/en/privacy-policy/.

55. Yieldlab Ads

Type and scope of processing

We have integrated Yieldlab Ads on our Website. Yieldlab Ads is a service from Yieldlab AG that displays targeted advertising to users. Yieldlab Ads uses cookies and other browser technologies to evaluate user behavior and recognize users. Yieldlab Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Yieldlab Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of Yieldlab Ads, Yieldlab AG, Colonnaden 41, 20354 Hamburg, Germany.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Yieldlab AG. Further information can be found in the privacy policy for Yieldlab Ads: http://yieldlab.de/meta-navigation/datenschutzerklaerung/.

56. Yieldmo Ads

Type and scope of processing

We have integrated Yieldmo Ads on our Website. Yieldmo Ads is a service provided by Yieldmo, Inc. that displays targeted advertising to users. Yieldmo Ads uses cookies and other browser technologies to evaluate user behavior and recognize users. Yieldmo Ads collects information about visitor behavior on various websites. This information is used to optimize the relevance of advertising. Furthermore, Yieldmo Ads delivers targeted advertising based on behavioral profiles and geographic location. Your IP address and other identification features such as your user agent are transmitted to the provider. In this case, your data will be passed on to the operator of Yieldmo Ads, Yieldmo, Inc, New York, New York, US.

Storage duration

The specific storage period of the processed data cannot be influenced by us, but is determined by Yieldmo, Inc. Further information can be found in the privacy policy for Yieldmo Ads: https://www.yieldmo.com/privacy-policy/.

57. Presence in social media

General information on presence in social networks

In order to present our company in the best possible way and to communicate with you as a user, customer or interested party and to inform you about the services we offer, we make use of our presence in social networks.

The relevant platforms are:

Platform	Responsible body	Data protection information of the platform operators
Meta	Meta Platforms Inc., 1 Meta Way Menlo Park California 94025	https://about.meta.com/actions/protecting-privacy-and-security/
Instagram	Meta Platforms Inc., 1 Meta Way Menlo Park California 94025	https://privacycenter.instagram.com/policy/
YouTube	Google Inc., 1600 Amphitheatre Parkway in Mountain View, Kalifornien 94043	https://policies.google.com/privacy?hl=en
LinkedIN	LinkedIn Corporation, 2029 Stierlin Court Mountain View, CA 94043, USA	https://www.linkedin.com/legal/privacy-policy
TikTok	TikTok Inc., 10100 Venice Blvd., Culver City, CA 90232 , USA	https://www.tiktok.com/legal/page/eea/privacy-policy/en

We operate profiles on the listed platforms in order to draw attention to products and services and to interact with customers, interested parties and other users of the platform.

In this context, the platform operators also use certain data that they have collected from users of the platform (e.g. whether a photo on a profile has been marked with "Like" or commented on) to create aggregated usage statistics and make them available to the respective operators of the profile (so-called "Insights" or "Analytics"). As the profile operator, we also receive such usage statistics. The information we receive as the profile operator does not allow us to draw any conclusions about individual users. The profile operator itself has no access to personal data that the platform operator processes for the creation of usage statistics. Only the respective platform operator determines which data is processed for these purposes and how. As the profile operator, we cannot exert any legal or actual influence on the processing by the platform operators.

Where possible, joint responsibility agreements are in place with the respective platform operators. In addition, data processing by us as the profile operator only takes place to a very limited extent:

Processing of usernames and comments that are deleted due to a breach of netiquette. These will be retained within the limitation period for any necessary evidence in the event of legal disputes.
Processing of usernames and individual messages when you contact us via messenger services
Processing of usernames when participating in competitions. The relevant conditions of participation apply.
Processing of usernames and postings in the context of inquiries and, if necessary, obtaining consent for the re-posting of images
Recruiting potential applicants on career platforms

For these purposes, we generally only process your name, message content, comment content and the profile information you have provided "publicly".

58. Leasing

Type and scope of processing

As part of our range of services, we offer the option of concluding leasing contracts in cooperation with our financing partner CONFIDEX Indigo. CONFIDEX indigo GmbH, Marienstraße 4, 71679 Asperg, Germany, collects and processes your personal data and passes it on to the lessor HW Leasing GmbH, Spiegelberg 57, 23966 Wismar, Germany.

Storage duration

The data collected will be deleted after completion of the order or termination of the business relationship and expiry of any existing statutory retention periods. Statutory retention periods remain unaffected.

Credit check

Type and scope of processing

Prior to the declaration of acceptance by the lessor HW Leasing GmbH, the lessor will carry out a credit check, the result of which will determine the acceptance of the application to conclude the leasing contract. For this purpose, the data you enter (e.g. name, address, age or bank details) will be transmitted to a credit agency. The probability of default is determined on the basis of this data. If the risk of non-payment is too high, your leasing application may be rejected.